MotoGP – Wired Different London
Racing, wired different
MotoGP moves at 220mph on the track. In the UK, off it, the sport barely moved at all.
Ahead of the British Grand Prix, MotoGP needed to close that gap – to reach fans who’d never stood trackside, and remind the ones who had why they fell for it in the first place.
The brief: take the championship beyond the circuit, into the middle of London, and make it impossible to ignore.
We turned Outernet into MotoGP for a day.
In partnership with TNT Sports, London’s 360° screens and surround sound became a full-scale recreation of race day – the speed, the noise, the split-second stakes of a lap.
Live vocal performances mimicked the scream of an engine hitting redline. Bespoke digital content ran wall to wall. And in a UK first, we staged MotoGP’s first-ever public watch party, for the Dutch Grand Prix, putting die-hard fans and total newcomers in the same room to watch the same race for the first time.
The activation wasn’t the endpoint – it was the launchpad.
A mixed-media content stunt recreated Silverstone’s fastest-ever lap through the streets of London, turning one race into hero content that carried the campaign through PR, social and partner channels all the way to the British Grand Prix.
"MotoGP consistently delivers some of the most spectacular and unpredictable action in global sport, and this event is a great example of how we can bring that excitement to audiences beyond the traditional broadcast."
Scott Young, EVP, Warner Bros. Discovery Sports Europe
20,000 people came through Outernet in a single day – 33% more than a typical Sunday.
Thousands watched a Grand Prix together for the first time, at MotoGP’s first public watch party anywhere in the world.
A sport that lived on the track and the broadcast now had a foothold in the city, and a campaign platform that kept working long after the screens went dark, right through to Silverstone.
MotoGP didn't need a bigger stage. It needed the right one - and for one day, London was it.
