UAE House – Paris 2024
Bringing the UAE to the Olympics
The UAE had never hosted an Olympic House. Paris changed that.
The UAE had never had an Olympic Hospitality House.
For Paris 2024, we were asked to help build one – a space where the world could meet UAE athletes and feel the weight of a nation standing behind them.
We turned it into a place people could walk through and feel it for themselves.
The House moved in one direction: from calm to charge. Visitors arrived into spaces built for welcome – quiet, warm, unhurried — before the energy climbed, pulling them toward zones designed to get them involved, not just looking on. That flow was the strategy made physical.
Eight films carried the athletes’ stories through the space, giving each one room to be seen as a person first, a competitor second.
Working with Moment Factory, we built a space for play – traditional Emirati games reimagined for visitors of every age, sitting alongside the intensity of a high-energy sporting film that put guests inside the action rather than in front of it.
Behind the welcome, the House also had to hold weight. Roundtables with UNESCO leaders.
Visits from the FIFA President and Olympic delegations.
Private spaces where guests could dine, talk, and make decisions undisturbed. Two months of development.
Six days to build it all on-site.
Over 1,000 people a day walked through the door. Eight athlete films. A House built in six days that held both a children’s game and a head of a global federation, on the same afternoon, without either feeling out of place.
A nation that had never hosted an Olympic House gave the world somewhere to stand with it instead of just watch it.
